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REDWOOD CITY, Calif. June 17, 1996: McGraw-Hill Home Interactive (MHHI) today announced that Peggy Lanier has been appointed as vice president of marketing. In this role, Lanier will oversee the marketing department and provide strategic marketing direction to create successful brand awareness for the MHHI product line.
"Lanier's solid background in marketing education and edutainment products to the consumer market makes her the perfect choice to lead MHHI's marketing campaigns," said Bill Nisen, president of McGraw-Hill Home Interactive. "We are confident that her hands-on experience and proven track record will ensure that MHHI has a strong presence in the consumer multimedia market."
Lanier joins McGraw-Hill Home Interactive from IBM Multimedia Studio, where she managed the company's education segment efforts. In this role, she was responsible for the promotion and worldwide marketing of 15 IBM home education titles. Prior to this, she worked as a marketing programs executive for IBM K-12 Education division, devising a "customer care center" generating excessive leads and revenue. Lanier has also held positions at Jostens Learning Corporation and Computer Associates Intl. She received her bachelor of science degree from Eastern Washington State College
Lanier reports to Bill Nisen, president of McGraw-Hill Home Interactive and
replaces Frank Catalano who has been acting vice president of marketing and consulted to MHHI since spring 1995. Catalano will continue consulting to MHHI on marketing and business strategy.
MHHI announced its first four titles this April, which include Dr. Sulfur's Night Lab™, The Fennels Figure Math™, Pony Express Rider™, and Pyramid: Challenge of the Pharaoh's Dream™. These titles will be available on store shelves in November '96 for Windows '95®, and Q1/'97 for the Apple®Macintosh®.
Established in 1995, McGraw-Hill Home Interactive (http://www.mhhi.com) is based in Redwood City, Calif. The division is dedicated to publishing original consumer multimedia titles that equally emphasize education and entertainment in core subject areas such as science, math, social studies and language arts. MHHI's titles, targeted to children 8 to 14, engage their imaginations and stimulate their minds with entertaining narratives, while making parents comfortable with the educational value and proven experience of McGraw-Hill. McGraw-Hill Home Interactive is a division of The McGraw-Hill Companies.
The McGraw-Hill Companies, founded in 1888, is a leading information services organization serving worldwide markets in education, business, finance, the professions and government. Revenues in 1995 exceeded $2.9 billion.
Copyright ©1996
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