NEW YORK March 29, 1996: The McGraw-Hill Cos.
(NYSE: MHP) today announced that it has appointed William (Bill) G.
Nisen as president of its newest division, McGraw-Hill Home
Interactive (MHHI).
The division, formed in 1995, will publish original consumer
multimedia titles that equally emphasize education and entertainment
in core subject areas such as science, math, social studies and
language arts for children 8 to 14. In his new position, Nisen will
be responsible for overseeing MHHI's business objectives and ensuring
its successful entry into the home multimedia market by leveraging
the McGraw-Hill name and educational expertise.
Nisen assumed his position on March 25 and is based at MHHI's
office in Redwood City, Calif. He reports to Robert E. Evanson,
executive vice president of corporate development for The McGraw-Hill
Cos.
"Nisen's 18 years of experience in the consumer software and
interactive media industries made him the ideal candidate to take The
McGraw-Hill Cos. into the consumer market," said Harold McGraw III,
president and chief operating officer of The McGraw-Hill Cos. "With
his expertise and background, McGraw-Hill Home Interactive is ensured
that the quality associated with McGraw-Hill will extend into the
home."
According to Robert Evanson, MHHI is part of The McGraw-Hill
Cos. long-term strategy to leverage its brand and educational
knowledge into the consumer market. "Nisen's ability to build and
motivate creative teams will position McGraw-Hill Home Interactive to
achieve its business objectives," noted Evanson.
Nisen joins McGraw-Hill Home Interactive from Nisen Consulting
Ltd., where he provided management and technology assistance to
emerging interactive media companies. In this role, he secured
financing for entrepreneurial ventures, built teams of highly
creative and motivated people, and repositioned corporations to
increase stability and growth.
Nisen has consulted for companies both in the United States and in
Europe. Previously as president and CEO of OWL International, a
joint U.S./ European company, Nisen directed a turnaround of the
company, managed its growth, sold it, and successfully transitioned
all the operations to Matsushita Electronics Industrial.
Nisen also held management positions at Lotus Development Corp.
and Harvard University's Computer Graphics Laboratory. He received
his bachelor of arts degree at Dartmouth and his masters degree at
McGill University.
Established in 1995, McGraw-Hill Home Interactive (MHHI) is based
in Redwood City. The division is dedicated to publishing original
consumer multimedia titles that equally emphasize education and
entertainment in core subject areas such as science, math, social
studies and language arts.
MHHI's titles, targeted to children 8 to 14, engage their
imaginations and stimulate their minds with entertaining narratives,
while making parents comfortable with the educational value and
proven experience of McGraw-Hill. McGraw-Hill Home Interactive is a
division of The McGraw-Hill Cos.
The McGraw-Hill Cos., founded in 1888, is a leading
information services organization serving worldwide markets in
education, business, finance, the professions and government.
Revenues in 1995 exceeded $2.9 billion.
Copyright ©1996
|